The Nameless Brand

A good name is better than fine perfume — Ecclesiastes 7:1

A good name is earned and passed on.

3. Names trigger memories. Same as perfumes. There are names that reminds you of that wicked primary school teacher or that person that aided you through a tough period. When I say “Enron”, what comes to your mind. How about “Congo”, “Messi”, “America”, “Peacock”? I am sure you get my drift. These names remind you of something — either good or bad. My question is, what memory do you want when people hear your name. Is it that of kindness? Is it that of a thoughtful person? Or that of…… fill in the blanks.

A good name is rather to be chosen than great riches. — — Proverbs 22:1

6. Your name is your brand. When people hear your name, they immediately remember your character. Same as the perfume. There is a way you wear your perfume often that it becomes a part of your brand. Most companies founded in the 19th and 20th century were named after their founders eg Ford, Cadbury, Eaton, Ferrari etc. Have you ever wondered why? Those founders, practically said, with their actions — “I am putting my name on this. If it is good, we swim, if it is bad — I sink with my name.” Period. Their names were all they had and they put it on the products. How you handle your name and character determines a lot about who you are. Brands take time, effort and money to project a positive image which is a part of their core values. You should do same for your name.



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Gabriel OMIN

Gabriel OMIN

Family Conscious. Eclectic Mind. Faith Inspired. Personal Finance. Biz Consulting. Entrepreneurship